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Gem of an opening as centre turns 20

Wed 4 May 2016, 5:00 pm

A high-end jewellery store has opened at St George’s shopping centre in Harrow, which celebrated its 20th anniversary last month.

The Pandora “concept store” will sell handcrafted 14 carat gold and sterling silver charms. Pandora is a Danish brand, founded in Copenhagen in 1982 by Per and Winnie Enevoldsen. It is one of the largest jewellery brands in the world, aimed at women of all ages. 

On Saturday 23 April, thousands of shoppers took part in a giant  ‘pass the parcel’ at the centre to celebrate its 20th anniversary. Visitors that shared a birthday with the centre, or who were called George, Georgina or similar, were invited to remove one of 50 layers in a parcel which contained prizes worth more than £500. 

Centre manager of St George’s, Darren Harman, said: “There was such a lovely buzz around the centre all day. It took a surprising amount of effort from our team to create a 50 layer pass the parcel, but it was worth it. We had some great prizes to give away and we have made many Georges very happy. 

“Harrow is a wonderful community and we love being right in the heart of it. To see the 20th anniversary of the centre is a fantastic milestone. Who knows what the centre will look like in another 20 years, but with the retail landscape constantly changing, but it will certainly be an exciting time.” 

Commenting on the new jewellery store, Harman added: “Pandora is one of the most desired brands in the world at the moment and we are all looking forward to having them in our centre. I’m sure they’ll prove to be a great addition to our retail offer.” 

In other news, St George’s has once again been announced as a headline sponsor for St Luke’s Midnight Walk, which takes place in June. The midnight walk will raise money for St Luke’s Hospice – an organisation which offers support to people with terminal illnesses, as well as their families.


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